Buy Idaho has announced a new Executive Director, Sandy Anderson. The introduction was made at the Buy Idaho Annual Meeting on October 5th. Sandy looks forward to bringing her experience with the media and expertise in sales, marketing, and new business development to help grow Buy Idaho. She addressed the audience stating, “Buy Idaho is a cause I genuinely believe in. It is a lifestyle I try to practice when I make decisions about the products and services I buy every day.”
Sandy spent 8 years with Journal Broadcast Group managing multi-media sponsorships, executing company events, and developing new avenues of revenue. Previous to that, Sandy was the Director of Sales and Marketing for the Boise River Festival.