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Marketing Research Made Easy

  • April 28, 2016
  • 11:00 AM - 1:00 PM
  • Zions Bank, Business Resource Center, 800 W. Main Street, 6th Floor, Boise

Marketing Research Made Easy

How well do you know your customers or clients? Have you sized up your competition? Do you understand how industry, economic, technology or other trends may impact your sales?

Before you bring your product or service to market or expand into a new location, complete investigative analysis so you can create value for your target market. This workshop will help you do just that.

This workshop will help you to:

 Identify, explore and evaluate market opportunities

 Get comfortable using online research resources

 Learn how to calculate demand “in the field” using surveys, interviews, focus groups and more

 Create customer profiles for your target market

 Develop your value proposition

This specialty workshop includes guest speaker Lindsay Zamora from Boise Public Library.

 Cost: Complimentary – but you must register to reserve a space

  Parking: Eastman Garage or other downtown garages

 Registration: Email idresources@zionsbank.com or call 208-501-7573 to reserve your seat

 Seating: Limited to 18

The workshop, “Marketing Research Made Easy™: A Guide to Understanding Small Business Strategy”, is offered for informational purposes only, and should not be construed as legal or other professional advice. Consult with an attorney or other professional concerning your own needs and circumstances. The views and opinions expressed by the speaker are not necessarily those of Zions Bank®, its parent or affiliates.



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Phone: 208.343.2582

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